7 Mistakes New Sellers Make

When Picking Products To Sell Online

by Sell-Niches.com

Picking the wrong products to sell can doom your business to failure before you even have time to figure out what went wrong. What’s worse—making poor product choices can end up costing you a lot of money. You could eat up your entire business budget trying to sell a bad product only to find out you have to start all over again with a new product; minus the money you had set back to start your business to begin with!

Not good.

We’ve worked with thousands of new online retailers over the years and there are common mistakes people often make that I want to share with you. Some are obvious and some are not so obvious but all of them can be devastating to a new business.

Let’s take a look at the “7 sins” of picking products to sell online…

Mistake 1:

“I’ll just sell products I’m PASSIONATE about.”

You’re going to hear people tell you to just pick products to sell that you’re “passionate about”.

Your passion or your interest for a product does not, in any way, mean the product will be easy to sell or profitable for your business. As a new home-based business owner you have to start thinking about what it’s really going to take to make money selling products online. You have to be mindful of how much it’s really going to cost YOU in order to successfully break into a product market online. Some product markets can cost you a fortune as a new seller and some are very cheap. Your passion for a product won’t change the current market online.

There’s absolutely nothing wrong with selling products you like. In fact, that’s a best-case scenario—running a business selling products you love! The problem is that the products you have a passion for may not be good products to sell in your first business. The idea of picking a product you are passionate has gotten warped. I’m hearing many new sellers say, “I was told I should sell something I love. I know a lot about product X so I’m going to sell product X”. And without any real market research they plow head long down a path that they often soon regret.

I’m pretty sure Big Retail Stores don’t hold quarterly board meetings where all the principle officers and CEO’s sit around a table and write out a list of what products they have a real personal passion for…then take that list and order their product lines for the upcoming season. That would be silly right? How could they base their entire business model on selling products that they don’t really know will make their business a profit. Why would they gamble with the money they spent to open their Store on a ‘best guess’ based on products they liked? Instead what they do is look at current Market Research and determine what products they can compete with and make a tidy profit. They do actual product research before they pick any product line…and successful online sellers do the same thing.

I’ll say it again, your passion or your interest for a product does not, in any way, mean the product will be easy to sell online. How much you personally like a product will not change how expensive it may be to break into that market online. I’m NOT suggesting you avoid products you enjoy; just don’t let your passion drive your final decision.

The Right Way:

How to handle products you’re “passionate” about.

If you have an idea for a product that you would *really* like to sell online, that’s great! Start by researching to make sure that YOU can actually compete selling it online BEFORE you jump head first into a potentially difficult market online. Over the years our (Sell-Niches.com) has worked with a LOT of new online sellers. Thousands of them. A lot of new sellers have very similar ‘passions’ for products. The products they had their heart set on selling ended up being really EXPENSIVE markets online to break into. For some products it can cost you thousands of dollars a month just to compete trying to make a few sales. This is why we RESEARCH FIRST. Put your product ideas onto a list (or spreadsheet) and begin researching each one to find out if any of your ideas are going to be profitable before you jump head first into unknown territory online.

Make a list of products you’re passionate about…and RESEARCH THOSE PRODUCTS FIRST. You need to find out if those products will be a ‘good idea’ BEFORE you base your entire business model on selling them online. You need to take the time to find out what the current online landscape is like for products you like because how you *personally feel* about those products will have no effect on whether or not you can compete selling them online.

When you research first, you can find out:

  • How expensive selling that product online will really be.
  • How many customers can you find for that product.
  • Where’s the best place to sell it.
  • Can you actually find a Wholesaler for it.
  • Can you really compete with  the current sellers online.


You’re going to find during your product research that some products are actually A LOT cheaper to start selling online than others. Some products you are going to want to avoid completely because they are way out of your budget to spend every month. Researching FIRST not only is the smart business approach to selling online, it can also save you a lot of money in mistakes and wasted time as you begin to grow your online store or auctions.

If you want help figuring out what to sell we highly recommend checking out The Sell Niches Bundle. We made it specifically for Beginners who want help picking the best products to start selling in their online stores or auctions.

Mistake 2:

“If I have a Supplier, I can compete with anyone!”

Many new sellers realize early on that finding good Suppliers can be difficult. There are a lot of wholesale scams online and sorting through the fake suppliers to find the real ones can be very time consuming (and pretty annoying). So some sellers use what is known as a “wholesale directory” to lead them straight to the source for the products they sell. They don’t have to research to find a Supplier, they can just access them through a supplier directory.

Some wholesale supplier directories give you access to a LOT of wholesale products. Some even list the same Suppliers used by Big Retail Chains. But the idea of working with the same Supplier that may be used by, say, Wal-Mart often gives false hope. New sellers will get access to a Supplier Directory with the notion that “once I get a supplier I can compete with anyone!”. They mistakenly assume that just because they are working with the exact same Distributor that Wal-Mart is using, that they will instantly be able to compete wit them because they’re both using the same Wholesale Supplier. So they set up a wholesale account for some electronics gadget…

….and then reality set’s in. They start seeing wholesale prices that are HIGHER than retail prices online.

In fact, it seems almost every product they look at has a wholesale price that is MORE EXPENSIVE than other retailers are currently selling that product for online. The sad thing is, this is one of the main causes of new sellers simply giving up and thinking selling online is a ‘scam’ or just ‘doesn’t work’.  They get so frustrated with the ‘wholesale prices’ they are seeing that they think there’s no way to possibly be a new seller online.

The mistake new sellers are making is 2 fold:

  1. They don’t really understand how wholesale works.
  2. They were looking at the WRONG types of products.


The Right Way:

Change the way you use Supplier Directories

 Just because you have access to a Supplier it doesn’t mean you can instantly compete with everyone selling that product.

Finding and working with legitimate Wholesale Suppliers is absolutely essential to selling products online. If you plan on using a wholesale supplier directory then make sure it’s a good one with ONLY legitimate suppliers. There are a lot of scam directories out there. The most trustworthy directory online, hands down, is Worldwide Brands (www.WorldwideBrands.com). However, remember that just because you may get access to the same Suppliers used by the big retail companies it doesn’t mean you can jump right into those markets and compete.

Remember this about wholesale:

  • Wholesale prices change based on ‘volume’ or ‘bulk’ orders. Wholesale price from a genuine Wholesaler is always related to quantity. When you order from the supplier and have the item drop shipped to your customer you are ordering in SINGLE item quantities. That means you are working with that supplier 1 product at a time—which means you are getting wholesale on 1 item at a time. That is the nature of drop shipping. Wholesale cost is related to volume; meaning wholesalers offer price breaks, discounts and different wholesale pricing structures when retailers start buying in bulk quantities. As a retailer, the larger your orders the more wholesale discounts you get. For example a wholesale pricing model could look like this with a Wholesaler:

    1 item (dropshipping) = $10 wholesale per item

    20 items (small bulk)  = $7 Wholesale per item

    50 items (large volume) = $5 Wholesale per item


    The more you buy, the cheaper the cost per item. Big retail companies and some advanced sellers generally do not have their entire line of products drop shipped for them. Some have big budgets, big warehouses and employee’s to handle orders and shipping. So if they’re buying 5,000-item case lots they are instantly placed in a completely different wholesale price bracket than retailers who are selling 1 item at a time and having the product shipped for them (drop shipping).

    That means if you try to start off by selling a highly competitive product, like say electronic gadgets, then you need to be prepared to spend thousands of dollars in inventory so you can ‘keep up’ with your competitors. Online sellers in competitive product markets buy in bulk (sometimes in large volume!) just so they can get really deep wholesale discounts and offer extremely low prices. If you can’t buy in large volume or bulk then you won’t be able to compete. So…just because you may know who the Wholesaler is, it doesn’t mean YOU can dive into that market online.

  • Dropshipping requires extra research. First, keep in mind that drop shipping DOES work. When you hear people say “dropshipping doesn’t work” it means they picked the wrong products for dropshipping. Those people assumed that because they had a Wholesaler they could compete with anyone…even if they were only ordering from the Wholesaler 1 product at a time (drop shipping). Since dropshipping is wholesale based on 1 item (instead of bulk discounts) you have to research a number of different products to find the ones you CAN compete with online. There are thousands of them out there that many new sellers never even consider.


The best way to use a wholesale directory is to take advantage of the true diversity of offerings. For example, if you are a Member of Worldwide Brands directory of Certified Wholesalers, keep in mind that they have Members that range from big companies to home-based sellers. So they offer a very WIDE variety of selection and wholesale suppliers. As a new home-based seller, you want to avoid the highly competitive “mainstream” products because those will require you to buy in bulk just to compete. Those are the products you will see with higher wholesale prices than the prices you see the products being sold for.

Instead, start focusing your research on “niche” markets.  Take advantage of using Wholesalers who offer products to the fringe consumer market base.These smaller niche markets are almost always ignored by bigger retail competitors online giving you, as a small home-based seller, the opportunity to become the “go-to store online” for that niche. At Sell-Niches.com, we show people how to find untapped niche markets and our Members have found some amazing niche product markets that most people never consider, just by taking the time to step away from ‘popular, mainstream products’ and spend the time researching niche products.

Mistake 3:

“I won’t sell ‘Off Brands’, Name Brand only for me.”

Coca-Cola, Nike and Sony are all household names. But are brands like these popular and well-known because they are the best Brands around or could it be because they have spent gazillions of dollars over the years pushing their Brand identity onto the public in all conceivable forms of advertising media? Is Coca-Cola and Pepsi the only type of soda people drink? Are there other shoes that people purchase other than Nike, Reebok and Adidas? Is every piece of electronics in your home made by Sony?

Brands often translate in the mind of a buyer as Quality. If you buy X Brand Product, you can trust it to be a well-made piece of merchandise. We all know this isn’t entirely true ALL of the time; but in general, this is what most consumers have come to trust when buying certain Brands. As a retailer deciding what product lines to carry in your business you might be thinking to yourself “I only want to carry Name Brand items in my store. Quality counts!” And you would be right—quality does count.  If someone buys from you and ends up with a junky product, they won’t come back and buy from you again.

Two things to keep in mind about Branding:

  1. You may not recognize a product Brand, but lots of other people do.
  2. Lesser known Brands do not always mean lesser quality products.


The mistake new sellers often make…is thinking that if they do not recognize a Brand it must be a junk product—and this is FAR from the true.

The Right Way:

How to approach “product brands” during your research.

How many Brands can you identify for any given product category?

Some people can rattle off a large number of Name Brands in product categories that they are passionate about, but remember, when selling online you have to be open to product categories and niches that you may not know a lot about at first. So while you may be able to list 10 top Brands in Consumer Electronics, you may not be able to list 10 top brands in Outdoors/Camping equipment. The majority of new retailers are only familiar with Brands that they see in the media. The fact is, though, there are quality Brands that are not heavily advertised on television and on billboards—“off brands” that you may not recognize that can make you a lot of money and make your customers very happy campers indeed.

As a new online retailer, chances are you are not an expert on all products. If you make the mistake of thinking something is an off brand because you don’t recognize it you could very well pass right by some really outstanding products to launch in your new business! So you need to be open to selling brands that you personally may not recognize. During your product research you’ll be able to discover if there are any issues with that product line, but you need to be open to researching them to find out!

Lesser known Brands don’t always mean lesser quality products.

In most cases it can mean less cost for you as a retailer. As a consumer, when you buy widely known Name Brands you are paying more because it bares that Brand Name. In many cases you can buy the exact same quality product from a lesser known Brand and pay less.

Headache medicine is always a good example of this. Most people recognize Tylenol as an industry leader. But on the store shelves, right next to Tylenol, there are off-brands (commonly called generic brands) that you can purchase cheaper than Tylenol. Those generic bottles of pills often have identical ingredients! The quality of the product is the same despite different names and there are frugal shoppers who know this. Sure, some shoppers will only buy Tylenol because they need that feeling of trust, but some shoppers will buy the off brand because they are looking for something more affordable. Both Brands rake in money for the retailer and sometimes they’re even supplied by the same Manufacturer!

As a new retailer, if you limit your product choices to only products that you recognize as having a ‘name brand’ then you’re seriously limiting your product choices and you will most likely bypass wonderful niche product markets that can make you a lot of money. There are tens of thousands of quality products that you may not personally recognize as a ‘name brand’ but there are lots of consumers who do and are looking for them.

So remember this:

  • Just because YOU don’t recognize the brand name immediately, it doesn’t mean it’s a poor quality product.
  • There may be a wonderful consumer base looking for that exact product.

As a quick exercise in brand recognition, the next time you go shopping at a big retail store, look at the brands they carry and you will notice that even those big stores carry Brands you probably don’t recognize. There are Brands of products being carried that you don’t see commercials for on TV but yet they still stock their shelves with them. Why?—because they sell and they are profitable!  They don’t pick that Generic or “Off” Brand product to sell because they can’t find a better Brand to sell…they sell them because there are a lot of people who either like that brand or simply do not care what brand the product is that they purchase. As a retailer, you need to be open to researching a wide range of products and you’ll be seriously limiting your ability to identify a good niche market if you only look at brands you personally know.

Mistake 4:

“I’ll just pick a product from a Best-Seller List.”

I’ve often been asked, “What’s a hot product to sell??” or people will tell me “Well, I plan on selling what’s hot, that way I know I will make some big sales right from the start”. The trick to starting your online business quickly and on the right track is learning what types of products you should research/sell and what types of products you should avoid. Have you ever heard of a product ‘hot list’ or ‘hot sellers’ or ‘hot selling items’ list? There are places on the Internet that show what’s hot in terms of selling products online. They show which products in their market space have resulted in the most sales. that are selling like hotcakes! You’d think that hotcakes would be a good item to sell if everything is selling like them.

Hot Product Lists sound like a great answer don’t they?? Just look thru a list of the best selling products… Simply go to a website and browse through a list of hot selling products and pick one of those products. No research required, done and done!

But if a website or service is posting a list that tells people “Hey these are some really hot selling products”…and you found that list, how many other new retailers do you think are looking through that same list? 10 retailers? 100 retailers? It’s usually more like thousands of retailers. When you find product hot lists, don’t think for a minute you are the only one getting excited about selling Mp3 Players. There can literally be thousands of retailers drooling over (a relatively short list) of hot selling products.  And just like you, they are all hoping to get a piece of the action. Talk about built in competition!

The Right Way:

How to handle ‘best selling’ product lists.

Big retail companies with Research Departments know about those hot selling product lists too. They know those are areas that they can focus their budgets on and they have some mighty big budgets. So big, in fact, that they quite often stock up on those ‘hot sellers’—buying in massive volumes and then set cheap retail prices so they can move that stock out as quickly as possible. New sellers often forget that they’re not the only one’s who can see those hot lists and when it comes time to pick a product they just trust that if the ‘hot list’ says to sell it—then I should sell it. Not good.

Hot lists attract big companies and experienced sellers who can afford to play in that market space. The items that show up on most hot product lists are rarely ever product markets that new sellers, on a limited startup budget, can thrive in. The competition is immense and full of highly experienced retailers. There are millions of products in the market and quite frankly the products represented in those ‘hot lists’ only account for a drop in the bucket of the choices you really have as an online seller.

Looking over lists of ‘best selling’ products is one of the most difficult and costly ways to decide what to sell. When a product hits a best-selling status, it means it’s popular. Highly popular products will always have the biggest competition of sellers and big competition means BIG money needs to be spent just to compete. If you’re a new seller (on a limited budget) you don’t want to start selling online in the most expensive and difficult product markets do you?

2 ways you can use a best selling product list:

  • Use product lists to help inspire ideas for products that could be ‘fringe’ areas or potential niche markets. For example, if “Lawn Mowers” are on a hot selling product list, consider looking at related niche markets like “leaf collectors” or “wood chippers”.
  • Use those lists as products to AVOID selling. Unless you have a lot of money and experience selling, trying to start off by breaking into peddling ‘best sellers’ will end up costing you a fortune with no returns.


There are thousands of *untapped* niche markets that are ideal for new online sellers. These product markets go virtually untouched by new sellers because they are not the kinds of products that show up on ‘best seller’ lists. Niche markets appeal to smaller groups of consumers but smaller on the internet can still mean *thousands* of shoppers online and extremely profitable for new online sellers. Let the Big Retailers fight over ‘best selling products’. You’re time and money is better focused on markets you can compete in affordably.

Mistake 5:

“I’ll just rely on a Research Tool.”

We often have beginners ask us if there is a ‘research tool’ they can use that can just tell them what they should sell. That would be nice if there was tool that could tell you what to sell online, that way everyone who sold products online could use it and make a fortune! However, that tool does not exist. There are NO RESEARCH TOOLS capable of telling you what you should sell. So don’t assume that you can simply use a tool and skip learning how to do your own product research. There are ‘research tools’ that help gather important information about a product but you still need to know how to use them and interpret the information they provide.

For example, some research tools show you a list of keywords but you have to know how to identify which keywords are important and why they are important to really get any use out of that info. Some Research tools show you “number of searches” but those numbers don’t mean anything if you don’t know what they actually represent…and they are NEVER the true count. You have to know how to use that information to your advantage. Some Research tools show you how many competitors are in the market but that doesn’t do you much good if you don’t know how to locate the Top Competitors and identify that there are many competitors you don’t have to worry much about. You have to know how to research without a tool before you can truly benefit from using *any* research tool.

The Right Way:

Using Research Tools during product selection.

There are NO RESEARCH TOOS capable of telling you what you should sell. It does not exist. So don’t assume that you can simply use a tool to tell you what you should sell. There are ‘research tools’ that help gather important information about a product. For example, there are tools that help you gather keywords. There are tools to help you look closer at competitors and etc. However, even though you may use a tool to help gather information it’s still your responsibility to be able to use that information to make educated decisions.

For example…

  • Keyword Research tools: Help you gather ways people are searching online but you still need to know how to pick through and find the good keywords vs. irrelevant ones. You need to know how to determine which keywords represent shoppers vs. just general lookers.
  • Competition Research tools: Allow you to analyze your competition a little closer, but again, you have to know how to look at the information they provide and use it to help your own online business.


Start by learning how to do your own product market research. Once you learn the ‘basics’ of researching products you can then make clear decisions about any new research tools that become available online. The bottom line though is that research tools are only ‘tools’ meant to help you during a task (such as researching a product) not meant to do all of the necessary research for you.

Mistake 6:

“I need money now! No time to research.”

The need to make money right now because your bank account is approaching critical emptiness, unfortunately, will not make the money appear any faster. Internet startup companies have made it easy to start a new business. You can set up multiple eBay Auctions or Amazon items in a day. You can get an online store started and launched in about a week or so. Online business has been pipelined into a fast track by a lot of services aiming to capitalize on peoples impulsive nature. But does that mean you’ll be able to make money FAST just because its ‘quick and easy’ to post a product for sale?

Over the years I’ve heard from many new online sellers that the main reason they were starting to sell products on eBay or start an online store was because they were in dire need of more money fast!. Their personal financial situations had gotten bad…in some cases really bad.

Pat’ was one individual who had gotten laid off from her job. Her husband was ill and couldn’t work. Bills were getting way behind and they desperately needed money. The idea of an online business was like a beacon of hope; the answer to their financial problems. Pat was barely scraping by when she made the decision to start an internet business. She had whittled down her family’s living expenses to a point where her unemployment and his disability checks were just enough to cover the essentials. Long story short, they needed money in a BIG way.

Hearing about online selling sounded very appealing:

  • She could work right from home and still take care of her husband.
  • With Drop Shipping she could sell products without ever touching them.
  • She heard how fast and easy it is to make a lot of money online. Cool!
  • With her own online business she wouldn’t have to go look for a job.

It sounded like the answer to all of her money problems…a no-brainer.

She got to looking around online and found companies who would help her start an eStore. For just a few hundred dollars they would set up her store, submit it to numerous search engines…they’d even throw in a couple of ‘coaching’ sessions to help get her on her way. It sounded really good. But…She was pretty much broke, barely having enough money to cover her regular expenses much less adding new ones. On the other hand, from everything she heard about online selling, she just knew she could make the money back fast once she got everything launched.


So she had a plan…

1. Borrow money from her brother to cover startup costs. 

2. After her business launches, start making money and pay back her brother 1st.

3. Pay any monthly business expenses from the profits she makes.

4. Keep the rest of the money to pay bills and get out of debt.


So she borrowed the money she needed to get started and paid the company to help get her business launched. Before the company could start helping build her eStore, though, they needed to know what she planned to sell. They didn’t want to take responsibility for that decision because they knew it’s one of the most important decisions an online business can make. If they told her what to sell and it didn’t make her much money, then she could just blame them for the failure. 

She wasn’t sure what to sell.

The only advice they could give her was “pick some products you really have a passion for” or  “find a niche product with a good strong demand and low competition.”  Armed with this eye opening (insert sarcasm here) market research advice she looked for a while on the internet at some other stores and even jotted down a list of things that she liked. She knew what “demand and competition” meant but didn’t really know what to look for; what was good or bad. So she spent about a week or two looking around and ultimately realized she still really had no idea what to sell.

Pat was feeling the crunch. She had…

  • An Online Store company telling her they can’t do too much until she tells them what kind of products she is going to sell.
  • Mounting bills
  • Her first months business debts were coming up

So feeling very rushed she decided to pick a few products she liked and went for it. She knew she couldn’t make any money until her business was launched so she figured the faster she just picked some products, the faster the money would come in. After giving the company a list of the products they promptly posted them in her online store.  Everything was launched, live and ready for sales.

Days, weeks and then a months went by and Pat didn’t make one single sale. Not one. 

It’s sad but I’ve heard this story or similar ones way too many times; people who are in such a hurry to make money they start up an online business thinking it will be a quick fix to their problems. They need money, not because they are greedy money mongers with pots of gold in their eyes, but because times are tough and they’re not sure what else to do. But when it comes time to pick what they’re going to sell they feel so rushed they just pick some products and hope that the faster they launch their business the faster they will make money…and that’s a huge mistake.

The Right Way:

If you need money NOW, then start smart…

Your immediate need to make *money now* can lead to very rushed, very bad, decisions for your online business. If you need money *right now* then keep in mind that selling products online is NOT a ‘get rich quick’ model. Selling products online can be very profitable but it takes time and there are costs involved you have to consider.  

For example, you’re going to have monthly expenses such as:

  • Accepting Credit Cards Fees
  • Website Hosting Fees
  • Listing fees
  • Shopping Cart Fees
  • and more…


The quickest way to make money selling products online, is to take the time to DO IT RIGHT. Don’t get suckered into any false hopes or promises that you can make ‘$1,000 a day fast’ with silly ads online. Selling products online is a REAL business and real businesses need to be taken seriously. If you want to make money faster, then do it by avoid common mistakes. Make money faster by taking the time to research the product you plan to sell to make sure you can compete in the current market online. Research to determine what kind of profit margins you will have when your business starts to make sales. If you want to make money fast online, then take the time to learn what you need to know to pick good products and run your business the right way. Don’t let your need to make money now, end up costing you even more money by skipping past the importance of taking the time to do some simple product research.

Mistake 7:

“I already know what to sell. No research needed.”

Some people seem to be under the impression that they have a special mutant power which enables them to decide what they should sell without performing any research. You think I’m joking don’t you? Well, of course no one actually *thinks* they have mutant powers (or at least they haven’t admitted it to me yet) but I’ve sure talked with an awful lot of people that think they have it all figured out right from the start. They think they know exactly what products to sell and they don’t need to waste any time researching.

It’s easy to fall prey to your own assumptions of what may be a good product to try and sell. You might think to yourself, “I know for a fact, lots of people love electronics. That means they have a huge demand, thus, they’re going to be easy to sell!” Why should you spend time researching products that you know have a really high demand, right? High demand and popularity isn’t enough to sell a product if you can’t afford to spend the money it will take to compete in that market space. Advertising costs, minimum order requirements and other costly considerations have to be looked at closely before picking a product to sell.

The Right Way:

Research first, don’t assume anything.

Some products are more expensive to sell than others. With enough money you can sell anything, but I think I’m right to assume that you want to keep your business startup costs down as low as possible and sell products that can make you money without killing your wallet. The fact is in order to really compete in some product markets you have to be prepared to spend a lot of money on inventory…just so you can sell the product for a price that’s comparable to the main competition. You don’t always have to have the lowest price on the block but if the majority of your top competitors are able to sell an item for $15 and you have to sell it for $30 just to make a profit, then you’re going to have a hard time closing sales.

Along with the inventory you have to buy with some products, you also have to be able to afford to spend a lot more money just to advertise your business along with those top sellers. For really popular “hot” products that often amounts to hundreds (and typically thousands) of dollars a month! Does that sound like something you can do in your first business??? If not, then don’t worry because it doesn’t have to be. There are hundreds of thousands of product niches and markets just waiting to be tapped into by online sellers that can make you just as much (and usually MORE) money than trying to compete with those high competition products.

Realize that your product ideas are just ideas until you research them to see if that’s what you should really start selling online. You might just find that your first idea isn’t quite as good as you thought and doesn’t realistically fit your business budget. Before you try to sell any product online (and before you spend any money starting an online website, listing, etc.) you need to know this about the product you plan to sell…

Can you answer the following questions about the product(s) you are thinking about selling?

  • How EXPENSIVE will it be to sell that product online?
  • Can I really COMPETE with the current sellers?
  • Can I find a real WHOLESALER?
  • What will my PROFIT potential really be?
  • Can I AFFORD to advertise in this market online?
  • WHERE would be the best place online to sell it?


There is a wealth of information you can find out about a product BEFORE you ever try to sell it online. There’s no point in spending time and money trying to sell a product without knowing exactly what you are getting into, without knowing what it’s really going to cost you to sell that product online and make a profit.  Some products markets can be seriously expensive to sell in. If you don’t do your product research FIRST, you could end up starting an online business trying to sell a product that will cost you hundreds or even thousands of dollars a month just to compete with the current competition. When you research first, you can find the right products to sell that WILL fit your budget…and you can find this information out before you start selling anything online.

Don’t Guess. Do Some Research!

There are literally hundred’s of thousands of niche products. Finding an “untapped” niche market is how professionals decide what to sell online and you can do it to. When you take the time to do some simple product research you’ll discover amazing products you can compete with online. Learn how to pick great products to sell online. We can show you how!